Seattle Women in Tech Regatta 2020

These are extreme times. As people have moved to remote work and self isolation, most commerce has moved online. How can we leverage technology to empower customers and maintain a high degree of personalization and customer service in this new world?

One Customer, Many channels With One Nordstrom
Suguna Devarla
At Nordstrom, we strive to improve the customer experience across brands, and it’s a strategy to change the way we understand customer and how we leverage this knowledge to serve them better. We will discuss the architecture and high-level design flows for cross brand interactions and data flow to analytics platform. Finally, we will provide the outcomes and learnings on building performant API’s.

A Primer on AI Powered Conversational Experiences
Mamtha Banerjee
Walk through the core concepts of conversational experiences and chat bots using a real-world scenario. Understand how a bot interprets a customer’s conversation using intents, entities, training data and Natural Language Understanding (NLU). And how this interpretation of an intent results in invoking an associated action for the customer. This talk also reviews industry applications of chatbots sharing insights and best practices for audiences interested in adopting chatbot solutions for their business domains This session will serve as a primer for those who would like to understand both the basics as well as the applications of chatbots.